Network is gaining renewed momentum as new MLM companies are starting to mushroom in the industry. After recession, many networks have withstood the tests of global financial crisis. These networks have in fact been in the market for decades. Established ones, such as Avon and Amway, have continued to pursue business gaining recruits and distributors around the globe as if they have not been unduly affected by the economic down trends. As the economies of giant nations are recovering in the year 2013, new MLM companies are also starting to gain strength along with tested networks.
Health and Beauty Products Never Run Out of Consumers
New MLM companies as well as established ones are popular for distributing beauty products, health and wellness products and household items. Their products are very popular because everyone knows the importance of looking and feeling good. Many individuals are also seeking for ways to stay healthy and fit not only to look good but to avoid losing productivity due to illness and diseases. Health and wellness videos and educational materials and nutritional supplements are increasing in demand alongside beauty regimens and anti-aging creams.
New MLM companies are also following suit after the huge success of multi-level companies that sell cosmetics and beauty products such as Avon, Mary Kay and Amway. New companies are finding the beauty industry very lucrative because the demand for the products is always there. There is also a growing trend of males using beauty products along with women. Teens are also becoming very meticulous in there looks.
New MLM companies are also gaining many recruits, distributors and consumers that ensure a solid business structure because the products are really affordable compared to equipment and clothing. Advertising and demonstration of the use of the products are also very viral making the products easy to market.
Food and Household Products Are Must-Haves
Food and household products are also increasingly gaining popularity among new MLM companies. The products are must-haves in many homes and kitchens because of their practical use. A solid base of consumers accounts to women who run households such as mothers.
Studies further show that around 87% of distributors are women. An increased number of women are also able to buy their items. In America alone, 50% of mothers have purchasing power. Mothers and women can seek income even when they only work part-time. Food and household products are always close to many women’s hearts. These products help make household chores easier. Women are more empowered if they have these products as allies in their household because they are afforded extra time for other endeavours.
It is not true that MLM is running out of relevance in the market. The popularity of established MLM companies that operate in many territories around the globe is a testament of the need for network marketing. They compete with other companies that do not operate using the MLM business model. The rise of new MLM companies that abound the market in 2012 and 2013 also goes to show that MLM is as relevant as before. And even more relevant.